What is a conversion? Its meaning, and conversion campaigns
The ArabyBot teamOfficial Meta partner · written from our own platform dataOn this page 5
The short answer
A conversion is the action you want from someone after they see your ad or visit your store: to buy, send a message or sign up. A «conversion campaign» asks Meta to show the ad to people likely to take that action, not merely to tap.
Also asked as: «يعني ايه كونفرجن» · «يعني ايه اعلان كونفرجن» · «معنى الكونفرجن» · «نسبة التحويل يعني ايه»
How is Conversion worked out?
Conversion rate = (conversions ÷ visitors) × 100Example: 2,000 people visited your store and 40 ordered. Conversion rate = 40 ÷ 2,000 × 100 = 2%.
Why does Conversion matter to a seller?
Because Meta learns from what you tell it: count «a chat» as the conversion and you get chats; count «a delivered order» and you get buyers. Choosing the right conversion changes an ad's result more than any other decision.
Conversion in ArabyBot
The pixel and Conversions API in ArabyBot Store tell Meta about purchases and confirmed and delivered orders, and chats on WhatsApp, Messenger and Instagram report the orders made in them.
Frequently asked questions
What is a good store conversion rate?
It varies by sector, price and traffic source; what helps is raising your own: a clearer page, cash on delivery and fast answers to questions.
Is a WhatsApp chat a conversion?
It can be counted as one, but it is better to tell Meta about the order made in the chat, so it learns from buyers rather than askers.
What is the difference between a conversion ad and a messages ad?
A messages ad looks for people who will message you; a conversion ad looks for people who will take the action you set, such as buying.
Related terms
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