What is a lookalike audience? Lookalikes on Facebook ads
The ArabyBot teamOfficial Meta partner · written from our own platform dataOn this page 4
The short answer
A lookalike audience is one Meta builds for your ad: you give it a source list — your customers or buyers — and it searches its users for people who resemble them in interests and behaviour, then shows your ad to them.
Also asked as: «يعني ايه لوك الايك» · «الجمهور المشابه يعني ايه» · «ازاي اعمل جمهور مشابه»
Why does Lookalike audience matter to a seller?
Because a lookalike is only as good as its source: built from buyers who received their orders, it brings people like them; built from people who tapped and left, it brings more of those.
Lookalike audience in ArabyBot
The Conversions API in ArabyBot tells Meta about confirmed and delivered orders, so targeting learns from people who actually buy. Targeting in the ads manager builds the audience with you.
Frequently asked questions
What is the best lookalike source?
Buyers who received their orders, then people who added to cart, then visitors.
What is the difference between a lookalike and retargeting?
Retargeting reaches people who know you; a lookalike reaches new people who resemble your customers.
Is a broad audience enough today?
It often works, provided you tell Meta about real orders so it learns whom to show.
Related terms
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