Psychological pricing: meaning, strategies and how to use it honestly in your store
The ArabyBot teamOfficial Meta partner · written from our own platform dataOn this page 4
The short answer
Psychological pricing rests on the fact that customers do not read a price as a bare number: they read 199 as «a hundred and something» rather than «about two hundred», and judge a price by what it is compared with, such as the price before discount or a pricier tier beside it. Its best-known forms: prices ending in 9 or 99, the reference price, three tiers, and splitting the price per day.
Also asked as: «التسعير النفسي» · «استراتيجية التسعير النفسي» · «تعريف التسعير النفسي»
Why does Psychological pricing matter to a seller?
Because the same price can be accepted or rejected depending on how it is written. But methods that deceive the customer — a "before discount" price never actually charged — lose you their trust and may break consumer protection laws.
Psychological pricing in ArabyBot
In ArabyBot Store you fill in «Price before discount (optional)» on the product so the customer sees the difference, provided it is a price you actually sold at. Work out the price that keeps your profit first with the product price calculator, and the discount's effect with the discount calculator.
Frequently asked questions
Does a price ending in 99 always sell more?
Not always: studies differ, and for luxury products a round number looks classier. Test on your products and compare.
What are three tiers?
You show small, medium and large, and most people pick the middle one because it looks fairest between the two; so make the middle the one you want to sell.
Related terms
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