How to write a product description that sells: a 6-part template with examples
How to write a product description for an online store: a six-part template, examples for clothes, perfume, devices and food, the words that weaken a description, and how AI writes the description from the product photo.
The ArabyBot teamOfficial Meta partner · written from our own platform dataOn this page 4
The short answer
A product description that sells is short and answers the customer's questions before they ask, in six parts: a first line with the main benefit, then who it is for and when to use it, then the specs as bullet points, then sizes or quantities, then care or how to use, then what is in the box, delivery and exchanges. Write in your customer's language, with precise facts rather than big words like “high quality”, and make every description answer a question that keeps coming up in your messages.
Also asked as: «كيف اكتب وصف منتج» · «مثال وصف منتج للبيع» · «كتابة وصف منتجات المتجر» · «ازاي اكتب وصف للمنتج» · «how to write a product description» · «product description examples»
The template: six parts
| Part | The question it answers |
|---|---|
| The benefit line | Why would I buy it? |
| Who and when | Does it suit me? |
| Specs as bullets | What exactly is it? |
| Size or quantity | Will it fit my size or need? |
| Care or use | How do I look after it or use it? |
| Box, delivery and exchange | What arrives and when, and what if I do not like it? |
Four examples
A men's cotton shirt
A 100% cotton shirt that needs little ironing, for work and going out. • Fabric: light cotton that breathes • Fit: regular, not slim • Sizes: M to 3XL (size chart below) • Care: wash up to 40°C, iron on medium • Delivery in two to three days, exchange within 14 days
A women's perfume
A light floral scent for day and work, lasting 6 to 8 hours on skin. • Main notes: jasmine, rose and vanilla • Size: 100 ml • For: those who like calm, not heavy, scents • In the box: the bottle and a gift box • Cash on delivery available
Wireless earbuds
Wireless earbuds with 6 hours of continuous use and 24 hours with the charging case. • Connection: Bluetooth 5.3 with any phone • Calls: a built-in mic in each earbud • Charging: USB-C, one hour for a full charge • In the box: two earbuds, the charging case and a cable • Warranty: 6 months against manufacturing defects
A box of sweets
A box of date and pistachio maamoul, baked on the day of the order. • Weight: 1 kg (about 30 pieces) • Ingredients: flour, ghee, dates and pistachios • Keeps: two weeks somewhere cool, a month in the fridge • Contains: nuts and gluten • Delivery within the city the next day
Words that weaken a description
| Instead of | Write |
|---|---|
| “High quality” | The material and warranty: “100% cotton, 6-month warranty” |
| “The best product on the market” | What actually sets it apart: “lasts 24 hours with the case” |
| “Various sizes” | The actual sizes and their chart |
| “An irresistible price” | The price and what it includes |
Open your last fifty chats and list the questions repeated about one product: size, material, longevity, delivery time. Any question repeated five times belongs in the description, not in messages. The AI agent also answers from the same description when a customer asks in the chat.
Frequently asked questions
How long should a product description be?
As long as the customer needs to decide: a line for the benefit, short bullets for the specs, and a few lines for size and delivery. A long description without bullets does not get read on a phone.
Should I copy the supplier's description?
No; the supplier's description is written for a trader, not a customer, and you find the same one in dozens of stores, so it neither sets you apart nor answers your customers' questions. Take the exact specs from it and write the rest yourself.
Does the description help with showing on Google?
Yes, when it is your own writing and carries the words customers actually search, such as the product type, material and size. Your store's products on Google.
Can AI write the description for me?
In ArabyBot Store you pick the product photo and press «Write the name and description from the photo», and it writes the name, description, category and search words. Review it and add what the photo cannot show, such as the material and exact size. A product from its photo with AI.
How we write these guides Figures come from our platform and Meta's actual invoices, dated with their sample; we describe what works today, not what we plan, and say what we do not do and when someone else is the better choice. Reviewed by the ArabyBot team on 21 October 2026.
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