How do my store's products appear in Facebook and Instagram, Google, TikTok and Snapchat catalogs?
The short answer
In “Sales channels” you copy each channel's product file link and paste it into its catalog: Commerce Manager for Facebook and Instagram, Google Merchant Center, the TikTok Ads Manager catalog and the Snapchat Ads Manager catalog. Each platform then pulls your products, prices and stock daily, with every size and colour as its own option. Link the same Facebook catalog to your WhatsApp Business number and the products appear in WhatsApp.
The steps in the store panel
- Open sales channels
In the store panel open “Sales channels”; you see how many products are ready for the channels, and what will not appear and why.
- Copy the channel link
Each channel has a file link you copy with “Copy”, with that channel's own steps beside it.
- Paste it into the platform's catalog
On Facebook: Commerce Manager → Catalog → Data sources → Data feed. On Google: Merchant Center → Products → From a file, scheduled daily. On TikTok and Snapchat: a catalog from Ads Manager with a daily data feed.
- Follow the pull
Beside each channel shows “Working”, when it last pulled your products and how many items.
What you should know
- Left out of the channels: a product with no photo, a «price on request» or unpriced product, or a booking slot.
- One file in Google Shopping format that Google, Meta, TikTok and Snapchat read.
- WhatsApp catalog: in Commerce Manager link the same Facebook catalog to your WhatsApp Business number, and your products appear in WhatsApp without adding them again.
Related questions
Is this enough for catalog ads?
The catalog is the base, with the pixel so the ad knows who viewed and who bought. Catalog ads.
And appearing in Google search?
The store is sent to Google with structured product data. Appearing on Google.
In more depth
Your store and the bot that sells from it — in one account
One account for the store and the bot, with a trial before you pay.