A campaign to a thousand customers — what do you pay Meta?
The short answer
Pick the country, the category and the recipient count. The calculator multiplies the count by the per-message price Meta actually billed us for that country, in dollars and the local currency. A country with no measured campaign shows "not measured" instead of a copied figure.
Meta's fee, on your account with no markup from us. The platform subscription is separate, and replying to whoever answers is free inside the window.
Meta pricing_analyticssample 21,667measured 5 September 2026The rates the calculator uses
| Country | Utility | Marketing |
|---|---|---|
| Egypt | $0.0036 · 0.198 EGP | $0.0644 (estimate from one invoice) |
| Saudi Arabia | $0.0107 · 0.040 SAR | not measured |
| United Arab Emirates | $0.0157 · 0.058 AED | not measured |
| Jordan | $0.0091 · 0.006 JOD | not measured |
| Iraq | $0.0091 · 11.921 IQD | not measured |
| Lebanon | not measured | not measured |
| Morocco | $0.0040 · 0.040 MAD | not measured |
| Algeria | $0.0040 · 0.532 DZD | not measured |
| Tunisia | not measured | not measured |
| Libya | not measured | not measured |
And when the message is a reply to someone who wrote first (within 24 hours) there is no fee at all — on our platform 71% of measured conversations carried no message cost. The monthly cost calculator.
Frequently asked questions
Where do these prices come from?
Utility messages: from Meta's actual invoices on our platform (21,667 Egyptian conversations in the largest sample) over 120 days to 5 September 2026. The Egypt marketing message comes from one invoice of ours, so it is an estimate, and we hold no measured marketing rate for any other country — so we print none.
Is this the whole campaign cost?
This is Meta's fee only, on your account with no markup from us. The platform subscription is separate (pricing), and the customer's reply to your campaign and yours inside the window are free.
Why is a utility message cheaper?
Because Meta prices by category: anything about an existing transaction (confirmation, status, reminder) is utility and cheaper; an offer or greeting is marketing and dearer. The category is chosen by content, not price — template approval.
My country is missing or "not measured"
We print only what Meta actually billed us. Meta's official rate for your country is on Meta's page, and we will add it here once a first measured campaign passes through it.
Try the agent before you pay anything
The agent that will answer your customers is the one answering you now: ask it from the chat button here or on WhatsApp. Your account is free with no credit card, and the free trial on your own number or page is activated after you contact our team on customer-service WhatsApp.