What is a catalog? The WhatsApp catalog and the Meta ads catalog
The ArabyBot teamOfficial Meta partner · written from our own platform dataOn this page 4
The short answer
A catalog is an organised product list: each product with a photo, name, price, description and sometimes sizes and colours. In Meta's system a catalog serves two places: it shows your products inside WhatsApp, and it feeds catalog ads on Facebook and Instagram.
Also asked as: «يعني ايه كتالوج» · «ازاي اعمل كتالوج على واتساب» · «كتالوج فيسبوك للمنتجات»
Why does Product catalog matter to a seller?
Because sending a link takes the customer out of the chat to a browser, a page and a form, and each step loses some who started. A catalog keeps them in the chat, and an ad built on it shows each person the products they are likely to want.
Product catalog in ArabyBot
In ArabyBot the WhatsApp catalog lets the customer add to cart and order in the chat itself, and catalog ads link your store to a Meta catalog refreshed hourly with your product photos and prices, connected to the pixel.
Frequently asked questions
Do I need a store to make a catalog?
Not for a WhatsApp catalog; catalog ads are easier when the catalog refreshes from your store automatically.
Does the catalog price change when I change it in the store?
For catalog ads linked to your store, yes; the catalog refreshes every hour.
What is the difference between a catalog and a landing page?
A catalog is a list of many products; a landing page is one page for one product and one offer.
Related terms
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