What is UGC? Customer content and why it persuades more than your ad
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The short answer
UGC (user-generated content) is anything customers publish about your product: a photo a customer sent after delivery, a video trying the product, or a review they wrote. The term is also used for a creator paid to film the product as an ordinary customer would.
Also asked as: «ugc يعني ايه» · «ugc creator يعني ايه» · «يعني ايه ugc content»
Why does UGC matter to a seller?
Because a buyer believes a customer like them more than your ad. A real photo from a customer, with permission, answers «is it like the picture?» faster than any description.
UGC in ArabyBot
In ArabyBot Store, reviews from customers who actually bought show with a «verified purchase» badge once you approve them, and photos customers send on WhatsApp you post with their permission. Customer reviews and marketing post ideas.
Frequently asked questions
Can I post a customer's photo without permission?
No; ask permission clearly before posting, and hide anything they do not want shown.
How does UGC differ from an influencer ad?
UGC looks like an ordinary customer's experience; an influencer ad relies on their audience and followers.
Related terms
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