What is UTM? Link tracking codes and finding the ad that sold
The ArabyBot teamOfficial Meta partner · written from our own platform dataOn this page 4
The short answer
UTMs are codes added after the question mark at the end of your store link: utm_source for the source such as Facebook, utm_campaign for the campaign, and utm_content for the ad. When someone clicks the link and orders, you know which campaign and ad the order came from.
Also asked as: «utm يعني ايه» · «utm شرح» · «ازاي اعرف الطلب جه من انهي اعلان»
Why does UTM matter to a seller?
Because the ad platform's numbers say how many clicks came, but not always which ad actually sold in your store. The codes tie the order to the ad, so you move budget to what sells.
UTM in ArabyBot
In ArabyBot Store you find «Tracking tags for your ads» ready to copy, put them in the ad settings under URL parameters, and every order tells you which campaign, ad set and ad it came from. Orders per ad.
Frequently asked questions
Do UTM codes affect the store in Google?
No; they are for tracking ads, and Google treats the page's original link.
Do I need them alongside the pixel?
Yes; the pixel tells the platform about the purchase, and the codes tell you which ad the order came from in your store.
Related terms
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