An end-of-year campaign on WhatsApp: clearance, renewal and thanks in ten days — and what keeps it from looking like an ad
An end-of-year plan on WhatsApp for stores, gyms, centres and restaurants: clearance before stocktaking, a renewal reminder that does not nag, a New Year thank-you with no offer, five ready templates, and three mistakes that cost the number.
The ArabyBot teamOfficial Meta partner · written from our own platform dataOn this page 4
The short answer
Three messages in ten days: a "last pieces" clearance on 20 December to those who agreed to offers, a renewal reminder on the 26th to subscribers whose plan ends in January with a "remind me later" button, and an offer-free thank-you on 1 January to everyone who bought during the year. Clearance on the last pieces only, never a blanket discount.
Also asked as: «عروض نهاية السنة على الواتساب» · «رسالة رأس السنة للعملاء» · «ازاي افكر العملا بتجديد الاشتراك» · «تصفية اخر السنة رسالة واتساب»
The last ten days of the year in three messages
| When | The message | To whom | Why |
|---|---|---|---|
| 20 December | "End-of-year clearance from {{1}}: {{2}} on the last pieces until {{3}}" | Those who agreed to offers | Clearance before stocktaking is a real opportunity and reads as one |
| 26 December | "Your subscription ends {{1}} — renew for {{2}} before {{3}}" | Subscribers whose plan ends in January | Renewal before expiry, not after |
| 1 January | "Thank you for a year with us, {{1}} — the {{2}} team" | Those who bought during the year | Thanks without an offer reads as thanks |
Templates ready for approval
{{1}}, end-of-year clearance: {{2}} on the last pieces of {{3}} until {{4}}. Limited quantities, not restocked. Type "clearance" for the list.
{{1}}, your {{2}} subscription ends {{3}}. Renew now for {{4}} before {{5}} and it continues uninterrupted: {{6}}
Thank you, {{1}}, for a year with us. A happy new year from the {{2}} team.
{{1}}, New Year's Eve books early. Reserve before {{2}} — type "book" and we send what is left.
Happy new year. We are closed from {{1}} to {{2}} and back {{3}}. Your order is logged now and ships on the first working day.
What not to do
A discount inside the thank-you: it reads as an ad and gets reported. A third renewal reminder to someone who did not answer: a block and a report. Clearance on everything: a blanket December discount reads as desperation, not opportunity — clearance on the last pieces only.
Frequently asked questions
When do I start the end-of-year campaign?
On 20 December for clearance, on the 26th for subscription renewals, and on 1 January a thank-you with no offer. Before the 20th it drowns among late White Friday campaigns; after 5 January the season is over.
Is an end-of-year message billed?
If you start it, it is a marketing template at the recipient's country rate on your Meta account; a utility message is $0.0036 to an Egyptian number and $0.0107 to a Saudi one in our measurement, and marketing is dearer. A thank-you with no offer is still marketing at Meta.
How does clearance differ from White Friday?
White Friday discounts the best sellers to attract new customers; clearance discounts what you want out of the warehouse before stocktaking, for your own customers. The message says so plainly — "last pieces" — so it reads as an opportunity, not an ad.
How do I remind about renewal without nagging?
One message with the expiry date, the renewal price, the payment link and a "remind me later" button. Whoever taps it is reminded once more at the time they chose; whoever does not answer is not messaged a third time.
My shop closes on New Year — what does the bot answer?
From the knowledge base: closing and reopening dates, the last order before them and when post-holiday orders ship. It answers "open on New Year?" a hundred times with the same answer and never invents a date.
How we write these guides Figures come from our platform and Meta's actual invoices, dated with their sample; we describe what works today, not what we plan, and say what we do not do and when someone else is the better choice. Reviewed by the ArabyBot team on 23 September 2026.
Read next
Try the agent before you pay anything
The agent that will answer your customers is the one answering you now: ask it from the chat button here or on WhatsApp. Your account is free with no credit card, and the free trial on your own number or page is activated after you contact our team on customer-service WhatsApp.