How do I test two headlines on a landing page and learn which brings more orders?
The short answer
On the product page open «Landing A/B test», write the «Alternative headline (B)» and an alternative line or button if you like, then «Start the test». Half the visitors see the current page (A) and half see B, and conversion is counted for each. When confidence reaches 95% or more press «Use B» to write its words into the page, or «Keep A and stop».
The steps in the store panel
- Open the test
On a product with a landing page open «Landing A/B test», and type the test name.
- Write version B
Write the «Alternative headline (B)», plus the alternative line and button text if you like, then «Start the test».
- Read the result and adopt
Wait for at least 30 visitors per version, follow the conversion and confidence, then «Use B» or «Keep A and stop».
What you should know
- Each visitor keeps seeing the same version on later visits for thirty days, so results do not mix.
- Orders are counted per version, not clicks alone.
- One test runs on a product at a time.
Related questions
When is the result reliable?
At 95% confidence or more, after at least 30 visitors per version.
What should I test first?
The headline; it is the first thing a visitor reads and decides from. Try a benefit headline against a price headline.
In more depth
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