Conversion rate: how to calculate it and how to raise it (CRO)
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The short answer
Conversion rate = buyers ÷ visitors × 100. If 2,000 people visit your store and 40 buy, the conversion rate is 2%. Conversion rate optimisation (CRO) is everything that raises this share without more visitors.
Also asked as: «حساب معدل التحويل» · «تحسين معدل التحويل cro» · «زيادة معدل التحويل»
Why does Conversion rate matter to a seller?
Because lifting conversion from 1% to 2% doubles orders from the same ad budget. What lowers it most in Arab stores: a slow page on phones, shipping appearing late, no cash on delivery, and too little that reassures the customer.
Conversion rate in ArabyBot
In ArabyBot Store «Conversion rate» shows in «Reports»: out of every 100 visitors, how many bought on the site itself, while WhatsApp and chat orders count as orders, not in this rate. You can also test two versions of the landing page. Landing page test.
Frequently asked questions
What is a good conversion rate for a store?
It varies with what you sell and where visitors come from; compare your number with itself month after month and after every change.
Do WhatsApp orders count in the conversion rate?
In ArabyBot Store's reports no; the rate is for buyers on the site itself, and chat orders show in orders and sales.
Related terms
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