How to keep customers: 8 ways to get them buying again, and how to measure it
How to keep your store's customers: delivering as promised, news of every step on WhatsApp, fast replies, loyalty points, subscriptions, back-in-stock alerts, treating your best customers well and offers for those who agreed, with how to measure the repeat purchase rate.
The ArabyBot teamOfficial Meta partner · written from our own platform dataOn this page 4
The short answer
Keeping a customer starts after the first order, not before it: an order that arrives as promised with news of every step, then a reason to come back, such as points on the next order, a subscription that reorders by itself, or an alert when a sold-out product returns, and offers only for those who agreed to them. You measure it by the share of customers who buy a second time. In ArabyBot Store these tools are built in: order-status messages on WhatsApp, loyalty points, «Subscribe & save», back-in-stock alerts and a discount for VIP customers.
Also asked as: «كيفية الحفاظ على العملاء» · «كيف احافظ على العملاء» · «كيف نحافظ على العميل» · «كيف اخلي العميل يرجع يشتري تاني» · «كيف احسب نسبة تكرار الشراء» · «how to retain customers» · «how to get repeat customers»
8 ways to get a customer buying again
| The way | Why it works | In ArabyBot Store |
|---|---|---|
| Delivering when promised | A first order that runs late is often the last one | The customer picks the delivery day and window. Delivery time |
| News of every step without asking | A reassured customer neither cancels nor refuses at the door | «Order updates» on WhatsApp: received; prepared, shipped and delivered; cancelled. Order updates |
| A fast answer to every question | Whoever waits for a reply buys elsewhere | The AI seller answers at once on WhatsApp and the pages |
| Points on the next order | A clear reason to come back to you, not someone else | «Loyalty points» earned on delivered orders. Loyalty points |
| A subscription for what is bought repeatedly | The order repeats without the customer remembering it | «Subscribe & save»: weekly, every two weeks, monthly or every two months, with a subscriber discount. Customer subscriptions |
| An alert when a sold-out product returns | Whoever asked for the alert is already waiting for it | A WhatsApp message to everyone who asked. Back-in-stock alerts |
| Special treatment for your best customers | A customer who feels valued stays | «Customer groups»: a standing discount or free shipping. Customer groups |
| Offers only for those who agreed | A message the customer wants does not get blocked | Broadcasts skip anyone marked «Marketing stopped» |
Who to keep first
Not all customers are equal: a few of them make a large part of your sales. Start with them. In «Contacts» each customer has their orders and «Total spent», so you know your best customers and put them in a group with special treatment. To build the list from the start: ways to collect customer data.
How to measure what you do
Take a period, three months for example, and divide the number of customers who ordered twice or more by the number of everyone who ordered at least once. If it is 40 out of 200, the rate is 20%. Compare it with the previous period after each change you try.
Frequently asked questions
How do I bring back a customer who has not bought for a while?
With one message that has a reason: a new product like the one they bought, points waiting for them, or the return of a product they asked for. In a broadcast you pick those who have not interacted for 30 or 60 days with the «Last interaction» filter, and only those who did not stop marketing receive it.
How often should I send offers to my customers?
As often as you have something new worth it: once or twice a month beats a message every other day that the customer turns off. Every marketing message goes only to those who agreed.
What is a good repeat purchase rate?
It varies a lot with what you sell: a store selling something used up every month expects a higher rate than one selling furniture. So compare your rate with itself month after month, not with a general figure. Customer lifetime value.
How we write these guides Figures come from our platform and Meta's actual invoices, dated with their sample; we describe what works today, not what we plan, and say what we do not do and when someone else is the better choice. Reviewed by the ArabyBot team on 21 October 2026.
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