Linking WhatsApp to a Facebook page and Instagram: the button, ads and one place to reply
How to link WhatsApp to a Facebook page and an Instagram account: the steps, the WhatsApp button on the page and profile, click-to-WhatsApp ads, and how this differs from connecting the number to the WhatsApp Business API to reply from one inbox.
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The short answer
Link a WhatsApp number to a Facebook page from the page settings under «Linked accounts» then WhatsApp: enter the number and a code arrives on WhatsApp for you to confirm. A WhatsApp button then shows on the page, and you can run ads that open a WhatsApp chat. On Instagram, add WhatsApp from «Edit profile» so its button shows on your professional account. This link is different from connecting the number to the WhatsApp Business API, which lets the bot and team reply from one place.
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Linking WhatsApp to a Facebook page
- Open the page settings
From your Facebook page open settings, then «Linked accounts», and choose WhatsApp.
- Enter and confirm the number
Enter your business WhatsApp number; a code arrives on WhatsApp, which you type to confirm.
- Add the WhatsApp button
Set the page's main button to «Send WhatsApp message», so visitors open a chat with you in one tap.
Linking WhatsApp to Instagram
From your Instagram profile open «Edit profile», then contact options or add WhatsApp, and enter and confirm the number; a WhatsApp button then shows on your professional account. If you cannot find the option, make sure the account is professional. Switching Instagram to a professional account.
Ads that open WhatsApp
Once linked you can run an ad on Facebook and Instagram whose button opens a WhatsApp chat with a ready message. What matters most after the ad is answering every message in seconds and knowing which ad each order came from. WhatsApp ads and tracking click-to-WhatsApp ads.
Linking to the page or to the API?
| Linking the number to the page | Connecting the number to the WhatsApp Business API | |
|---|---|---|
| What it adds | A WhatsApp button and ads that open a chat | A bot and team replying from one inbox |
| Who replies | You, from your phone | The AI agent and staff together |
| With Messenger and Instagram | Each platform in its own place | In one inbox |
Link the number to the page for the button and ads, and connect it to the WhatsApp Business API so the bot and team reply, so ad messages reach one inbox with Messenger and Instagram. The unified inbox.
Frequently asked questions
Does the bot answer WhatsApp once it is linked to the page?
Linking the number to the page adds the button and opens ads; it does not make anyone reply. For the bot and team to reply, the number is connected to the WhatsApp Business API. Connecting a WhatsApp number to ArabyBot.
Can I link an ordinary WhatsApp number to the page?
Best is a number on the WhatsApp Business app or the official API; that is what shows under your business name and works with ads and reply tools.
Does my number stay on my phone if I connect it to the API?
Yes with coexistence: the number stays on the WhatsApp Business app and the official API together. Coexistence.
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