Saudi Founding Day on WhatsApp: greeting, offer and timing — in a tone different from National Day
A Founding Day (22 February) plan on WhatsApp: how it differs from National Day, the timing of three messages, five templates ready for approval in the heritage tone, and what gets rejected in a template image.
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The short answer
A heritage offer five days before 22 February to those who agreed to offers, a last-order date two days before, and an offer-free greeting on the morning between eight and ten. The tone is calmer than National Day, and the image carries your brand, not the official emblem.
Also asked as: «رسالة تهنئة يوم التأسيس للعملاء» · «عروض يوم التأسيس بالواتساب» · «وش أرسل للعملاء بيوم التأسيس» · «قالب يوم التأسيس واتساب» · «موعد عيد التأسيس السعودي»
Founding Day week in three messages
| When | The message | To whom | Why |
|---|---|---|---|
| 5 days before | "Founding Day offer from {{1}}: {{2}} until {{3}}" | Those who agreed to offers | Heritage dress, coffee and gifts are bought before the day, not on it |
| 2 days before | "Last order to arrive before Founding Day: {{1}}" | Those who opened the first and did not buy | The deadline moves the undecided |
| The morning of 22 February | "A glorious Founding Day, {{1}} — the {{2}} team" | Those who bought or engaged | A greeting without an offer reads as a greeting |
Templates ready for approval
A glorious Founding Day, {{1}}. Three centuries of history, and best wishes to the nation. The {{2}} team.
{{1}}, for Founding Day: {{2}} on {{3}} until {{4}}. Type "founding" and we send the collection.
{{1}}, the last order that arrives before Founding Day is {{2}}. Orders after it arrive {{3}}.
{{1}}, Founding Day tables book early. Reserve for your family before {{2}} — type "book" and we send the open slots.
A glorious Founding Day. We are closed on {{1}} and back {{2}}. Your order is logged now and ships on the first working day.
What not to do on Founding Day
A discount inside the greeting: it reads as an ad and gets reported. A message to everyone who ever wrote, without consent: reports in one day. An official emblem in the template image: it may be rejected, and your own brand is enough.
Frequently asked questions
When is Saudi Founding Day?
On 22 February every year, marking the founding of the first Saudi state in 1727, and it is a public holiday in the Kingdom. Start preparing your campaign at least two weeks ahead so the templates are approved in time.
How does Founding Day differ from National Day in a campaign?
Founding Day is on 22 February with a heritage character — dress, coffee, history — while National Day in September is celebratory. The tone here is calmer, and offers tied to heritage outperform a generic discount.
When do I send?
The offer five days before to those who agreed to offers, and the greeting on the morning of 22 February between eight and ten. A greeting the night before is lost among thousands.
Is the greeting billed?
If you start it, it is a marketing template at the Saudi rate on your Meta account — a utility message to a Saudi number is $0.0107 in our measurement and marketing is dearer. Replying to whoever wrote first is free for the first 1,000 replies per number each month.
Is a template with the flag or the official logo approved?
The text is approved; images carrying official emblems may be rejected or treated specially. Send your own brand visuals with the greeting text, and leave the official emblem to its owner.
My shop closes on Founding Day — what does the bot answer?
From the knowledge base: closing and reopening times and the last order before it. It answers "open on Founding Day?" a hundred times with the same answer and never invents a time.
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