WhatsApp error 130472: The customer is in a Meta marketing experiment
The ArabyBot teamOfficial Meta partner · written from our own platform dataOn this page 5
The short answer
Error 130472 means Meta did not send your marketing message to this customer because they are in a holdout group of an experiment Meta runs to measure the effect of marketing messages. It has nothing to do with your account or your message; there is no need to resend.
Why error 130472 appears
- Meta withholds a small share of marketing messages from a random sample of users to measure their effect.
How to fix it, step by step
- Do nothing
The message was not billed, and the customer still receives your other messages.
What ArabyBot does about it
- The reason appears in plain words under the message itself in the inbox, on the web and in the phone app, with what to do — instead of Meta's raw English.
Related codes
- 131026The message could not be delivered to this number
- 131049Meta held back a marketing message from this customer
- 130403Your business blocked this customer on WhatsApp
- 131047More than 24 hours since the customer's last message
- 131050The customer stopped your marketing messages
- 131021The recipient is the sender's own number
Every WhatsApp error code, grouped by kind ←
Questions about error 130472
Can I take my customers out of the experiment?
No; Meta picks the sample itself, and the share is small enough not to affect most of the audience.
Source: Meta's official error code reference, with what we see on our own platform.
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