What is a buyer persona? How to draw one for your store
The ArabyBot teamOfficial Meta partner · written from our own platform dataOn this page 4
The short answer
A persona is a character representing a segment of your customers, written from real data rather than imagination: «Sara, 28, in Riyadh, buys perfume as gifts and always asks about wrapping and same-day delivery». A store usually has two or three.
Also asked as: «بيرسونا يعني ايه» · «persona يعني ايه» · «معنى بيرسونا في التسويق»
Why does Buyer persona matter to a seller?
Because you write the ad, the reply and the offer for one person you know, so the words come out clearer and closer, and you know which objection to answer before it is raised.
Buyer persona in ArabyBot
Build it from your customers' real questions in the inbox and from their orders: what they ask before buying is what matters to them. Then use it for the ad's target audience and in answering customer objections.
Frequently asked questions
What is the difference between a persona and a target audience?
The target audience is ad settings: age, place and interests. The persona is a description of one person who represents them, with their motives and fears.
How many personas does a store need?
Start with one for the people who buy from you most, and add a second when another kind of customer appears with different questions.
Related terms
Try the agent before you pay anything
The agent that will answer your customers is the one answering you now: ask it from the chat button here or on WhatsApp. Your account is free with no credit card, and the free trial on your own number or page is activated after you contact our team on customer-service WhatsApp.