A Mother's Day campaign on WhatsApp: three messages in two weeks, ready templates, and what not to do
A Mother's Day (21 March) plan on WhatsApp for stores, salons and clinics: the timing of three messages, whom they go to, five templates ready for approval, an auto-reply to "will it arrive in time?", and three mistakes that cost the number.
The ArabyBot teamOfficial Meta partner · written from our own platform dataOn this page 4
The short answer
Three messages in two weeks: a gift guide ten days before 21 March to those who agreed to offers, a last-order date three days before to those who opened and did not buy, and an offer-free greeting on the morning to those who bought or engaged. The only promise written is a delivery date you can guarantee.
Also asked as: «رسالة عيد الام للعملاء» · «عروض عيد الأم على الواتساب» · «قالب تهنئة عيد الام للزباين» · «ابعت ايه للعملا في عيد الام»
The two weeks before 21 March in three messages
| When | The message | To whom | Why |
|---|---|---|---|
| 10 days before | "Mother's gift from {{1}}: pick from the gift guide, delivery before the day guaranteed until {{2}}" | Those who agreed to offers | A gift is bought early when its arrival is guaranteed |
| 3 days before | "Last order to arrive before Mother's Day: {{1}}. After it, delivery is after the day." | Those who opened the first and did not buy | The deadline is what moves the undecided |
| The morning of the 21st | "Best wishes to your mother from the {{1}} team" | Those who bought or engaged | A greeting without an offer reads as a greeting |
Templates ready for approval
{{1}}, Mother's Day is in {{2}} days. We picked gifts from {{3}} to {{4}} EGP, with delivery before the day guaranteed for orders before {{5}}. Type "gifts" for the guide.
{{1}}, the last order that arrives before Mother's Day is {{2}}. Orders after it arrive {{3}}. Shall we reserve your gift?
{{1}}, Mother's Day week fills early. Book a {{2}} for your mother or yourself before {{3}}. Type "book" and we send the open slots.
Best wishes to your mother, {{1}}. From the {{2}} team.
Yes if you order before {{1}} — delivery to {{2}} within {{3}}. After that date it arrives after the day, and we say so plainly.
What not to do on Mother's Day
A promised date you cannot guarantee: a gift arriving on 22 March is returned and remembered. A message to everyone who ever wrote, without consent: reports in one day and the number's rating drops. A discount inside the greeting: it reads as an ad, not a greeting.
Frequently asked questions
When do I start the Mother's Day campaign on WhatsApp?
Ten days before 21 March for stores that ship, a week before for shops and services. The last message goes three days before the date, because a gift arriving on 22 March is not a gift.
Is a Mother's Day message billed?
If you start it, it is a marketing template at the recipient's country rate on your Meta account; to an Egyptian number a utility message is about $0.0036 in our measurement and marketing is dearer. Replying to whoever wrote first is free for the first 1,000 replies per number each month — so make the first message invite a reply.
Whom do I send to?
To those who agreed to offer messages and never opted out, and to last year's Mother's Day buyers first. A message to everyone who ever wrote to you, without consent, brings reports in a single day and lowers the number's rating.
What does the bot answer to "will it arrive before Mother's Day?"
From your file: the last order date per governorate, shipping time, and gift wrapping if you offer it. What is not in the file it hands to a colleague, and it never promises a date you cannot guarantee.
Do I send a greeting on the day itself?
A short greeting with no offer, to those who bought a gift from you or engaged, sent in the morning. Whoever did not engage with the week's messages does not get a fourth one.
How we write these guides Figures come from our platform and Meta's actual invoices, dated with their sample; we describe what works today, not what we plan, and say what we do not do and when someone else is the better choice. Reviewed by the ArabyBot team on 23 September 2026.
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