What is customer segmentation? Customer segments and how to split your store's customers
The ArabyBot teamOfficial Meta partner · written from our own platform dataOn this page 4
The short answer
Segmentation groups those who are alike: wholesale buyers, repeat buyers, those who have not bought in three months, those who asked but did not order, and those who came from a particular ad. Each group gets its own price, offer or message instead of one message for everyone.
Also asked as: «تقسيم العملاء إلى فئات» · «تقسيم شرائح العملاء» · «تقسيم واستهداف العملاء»
Why does Customer segmentation matter to a seller?
Because one message for everyone annoys those it does not concern and misses those it would have convinced, and because an offer aimed at a group sells more with a smaller discount.
Customer segmentation in ArabyBot
In ArabyBot Store you create «Customer groups» such as VIP or wholesale buyers, with a discount or free shipping applied by itself once the member signs in with their own WhatsApp number. For WhatsApp campaigns you choose the segment before sending. WhatsApp campaigns for store customers · Custom audience.
Frequently asked questions
What is the simplest segmentation a store can start with?
Three groups: bought once, bought more than once, and has not bought in a long time. Each gets a different message.
What is the difference between segmentation and the target audience?
The target audience is who you want to see your ad, while segmentation organises those who are already your customers.
Related terms
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