Which ad brought this conversation
Ads Manager tells you how many conversations started. It does not tell you what happened in them. One ad can bring a hundred conversations that ask and leave, another fifteen that buy — and the count alone says the first is six times better.
- The source of every conversation
- And what happened in it after
- WhatsApp, Messenger and Instagram
We measure what happens in the conversation: its source, what the customer asked, and whether it ended in an order. When you connect your ad account to the ads manager, we read each ad's spend and put it beside these figures, so you see the cost of confirmed and delivered orders.
Why the conversation count misleads
A "50% off" ad brings many conversations because a discount attracts everyone — including people with no intention to buy. A product ad brings fewer and sells more. Ads Manager sees the count and nothing after it, so you pause the winner and double the loser — while looking at a number that is perfectly correct.
How it is measured
Connect the page and the number
Meta's official connection. No link tagging and nothing to set in Ads Manager.
The conversation arrives with its source
Meta sends the ad's own details along with a conversation that came from one, so it is attached from the first message.
What happened in it is read
A price question, a size request, a completed order, or leaving without a reply — each conversation has an outcome.
It is totalled per ad
So you see ads ranked by what their conversations ended in, not by how many there were.
What the report shows
The ad name on every conversation
Your agent sees it while replying, so they know what the customer was promised before typing.
What the conversation ended in
An order, a question with no purchase, or leaving. Those columns separate an ad that sells from one that just keeps the team busy.
And from comments too
A conversation that started from a comment on an ad is attributed to it, not to "unknown source".
And the cost per order with the ads manager
Connect your ad account to the ads manager, and each ad's spend appears beside its confirmed, delivered and refused orders.
Our report versus Ads Manager
| Meta Ads Manager | ArabyBot | |
|---|---|---|
| Conversation count | Yes | Yes |
| What happened inside it | Cannot see it | A price question, an order, or leaving |
| Which ad brought this customer | At campaign level | On every conversation, by name |
| Spend and return | Spend and reported purchases | With the ads manager: spend and the cost per delivered order |
Questions people actually ask
Do you calculate return on ad spend?
Yes, when you connect your ad account to ArabyBot's ads manager: we read each ad's spend from Meta and put it beside what happened in the chats and the confirmed, delivered and refused orders, so you see the cost of the order that actually arrived.
Does it work with Instagram ads?
Yes, and with Messenger and WhatsApp. Any ad that opens a conversation brings its source with it.
What about conversations that did not come from an ad?
They are labelled with their real source: a comment, a story, a direct message, or a QR code. Nothing is credited to an ad that did not bring it.
Find out which ad actually sells
The source of every conversation · what it ended in · across all three channels
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