What is a sales funnel? The customer's stages from ad to order

Updated 21 October 2026 ArabyBot glossary
The ArabyBot teamOfficial Meta partner · written from our own platform data
On this page 5
  1. How is Sales funnel worked out?
  2. Why does Sales funnel matter to a seller?
  3. Sales funnel in ArabyBot
  4. Frequently asked questions
  5. Related terms

The short answer

A sales funnel pictures the customer's journey as narrowing stages: many see the ad, fewer message or visit, fewer order, fewer still receive and pay. Each stage has a pass-through rate you can measure.

Also asked as: «ما هو قمع المبيعات» · «مراحل قمع المبيعات» · «يعني ايه سيلز فانل»

How is Sales funnel worked out?

The formulastage rate = (next stage ÷ this stage) × 100

Example: 20,000 saw the ad, 600 messaged, 150 ordered, 120 received. Message to order = 150 ÷ 600 = 25%; order to delivery = 120 ÷ 150 = 80%.

Why does Sales funnel matter to a seller?

Because it shows where the money leaks: if many message and few order, the problem is the replies, not the ad; if many order and few receive, the problem is confirmation and shipping.

Sales funnel in ArabyBot

Frequently asked questions

1

Which stage do I fix first?

The narrowest one relative to the stage before it; fixing it lifts everything after.

2

Is it the same funnel when selling on WhatsApp?

Yes, with the chat stage in place of the product page; reply speed there decides the pass-through rate.

3

What is the difference between the funnel and the conversion rate?

A conversion rate is one stage's number; the funnel puts all stages together so you see where customers leak.

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The ArabyBot teamOfficial Meta business partner in the Middle East 191 guides Figures from our platform All guides
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