WhatsApp error 131064: Messaging is limited for wrong template categories
The short answer
Error 131064 means Meta limited the account's messaging because some of its templates were categorised against the rules, such as a marketing template filed as utility. Correct the template categories, and the restriction lifts on its own when the enforcement period ends.
Why error 131064 appears
- Templates with offers or discounts filed as «utility» to be cheaper.
- Repeating the violation after earlier warnings from Meta.
How to fix it, step by step
- Review every template's category
Anything promotional is marketing; an order confirmation or shipping update is utility.
- Wait out the restriction
It is not lifted by hand; the system lifts it when the period ends.
Related codes
- 368The account is temporarily restricted for a policy violation
- 131031The account is locked or its data failed verification
- 130497Messaging this customer's country is not allowed for your business
- 131042A payment-method problem stops sending
- 132012Variable values are not in the template's format
- 131026The message could not be delivered to this number
Every WhatsApp error code, grouped by kind ←
Source: Meta's official error code reference, with what we see on our own platform.
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